“Businesses, are, in reality, quasi-religious sects. When you go to work in one, you embrace A New Faith. And if they are really big businesses, you progress from faith to a kind of mystique. Belief in the product, preaching the product, in the end the product becomes the focus of a transcendental experience. Through ‘the product’ one communes with the vast forces of life, nature, and history that are expressed in business…Advertising treats all products with the reverence and the seriousness due to sacraments.”
Found this interesting to reflect upon. Never realized Merton had so much to say about business. But increasingly as I read more and more of his stuff, I am amazed at how deeply practical his writings are for today. And maybe that is the mark of good writing…it spans the ages.
have a great tuesday…